Project name: When time matters | När tiden räknas
Client: Skandiflytt
Role: Concept, Art direction
Client's problem: how do we create an emotional connection and stand out from competitors?
A concept of a 360 campaign for a moving and cleaning company in Sweden.
Developed a hero film, printed materials, and social media content, laying the ground for future rebranding.
Important: These AI-generated visuals are created for concept development and serve as references for live-action video and photo production.
Insight:
It’s not that families don’t have enough time together - it’s that by the time they finally do, their energy and attention are already depleted.
Campaign Motto:
Moving is always emotional. It’s a change - one that some people fear while others long for. A bigger home, a new city, a new job. There is so much pressure to get everything right.
But you have far more important things to focus on than figuring out how to move your sofa up a staircase or worrying about breaking your grandmother’s coffee set. You are beginning a whole new chapter in your life, so invest your time in what truly matters.
We are here to free up your time, so you can create meaningful memories while we take care of the stressful and mundane logistics of your move.
Hero Film Storyboard
Hero Film Concept:
A cinematic story that highlights the emotional reality of moving to a new city.
One partner is starting a new job, while the other is still searching for one. Both feel pressure and have no time to spare. This is where the Skandiflytt company steps in, handling every detail of the move, allowing the couple to focus on what truly matters.
At the end of the day, the partner returning from work arrives home to a fully furnished apartment. The other is waiting, ready to share a quiet coffee together as they reflect on their day in a warm, cozy setting.
Posters concept
Social Media Shorts Concepts
